Cielo Tequila
Cielo is a new entrant into the super competitive premium tequila market. The challenge was to build a differentiated compelling brand.
Insights
In discussions with tequila aficionados, we learned that many embrace the Mexican heritage and authenticity of the brand, and consider themselves insiders and "in the know.". They also have a high level of respect for the reputation of the Master Distiller, Arturo Fuentes.
Results
We created a differentiated brand by developing a Spanish language campaign that translates to "The Secret You Won't Spill." This approach provides a level of exclusivity and secrecy that keeps out the wanna-be crowd. The brand is launching nationally in 2023.
Visit their new website cielotequila.com
